Beertender

Client: Heineken

The BeerTender is a draught beer system (consisting of an appliance and keg) to be used at home. Heineken wanted to be sure that the system is very easy to use for the diversity of users.

P5 facilitated the design team by exploration (usability tests), evaluation (concept tests) and verification (international in home test and usability tests) in different stages of the product development. Findings of the research helped to make the right decisions in the (complex) product development.