Professionals in human-centred design
We like to see ourselves as the consumers’ advocates and the designers’ facilitators.
Our professionalism is capturing and deploying product use (and the context of use) for inspiration and feedback in the (human-centred) design process.
In the human-centred design process the discussion on target groups (are we designing the right product) and user groups (are we designing the product right) continues from design-brief up to product launch, with all involved in the design process, including market research and product management.
We help to make decisions through visualising the human-product interactions, relations and its context in the phases of buying, using and owning the product. Based on our knowledge of design, market research and ergonomics we use qualitative research methods to develop consumer insights that go beyond usability and stereotypes.