32 Seconds

Steelcase 32 seconds office chair

Client: Steelcase

One of the questions the design team of this new office chair had was: 'Does the concept fit with German consumer demands?'

In order to answer this question P5 organized sessions in Cologne and Munich with architects/designers, dealers, facility managers and purchasers. Through individual judging and ranking and group discussions of available competitive chairs and the prototype, insights on the German consumers were gained. This has lead to improvements to make the concept even fitting better.

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